James E. F. (Jef) Morgan – President and Founder
Jef Morgan has been involved in the chemical industry for more than 30 years, serving in various capacities—marketing, sales, and research and development. For more than 20 years, he has specialized in the field of peroxide chemistry, becoming a driving force in making products available to both the consumer market and to industrial and institutional markets. A graduate of Indiana University with a degree in Zoology and Chemistry, Mr. Morgan has directed much of his attention to aquatic applications of peroxide chemistry since 1997.

Mr. Morgan's long-term interest in the practical application of peroxide chemistry resulted in his establishing a strong network of industry contacts and relationships. Fueled by an entrepreneurial urge and a keen environmental interest, he began cultivating a long-standing business relationship with Solvay Chemicals in 2001 with the goal of establishing a distribution agreement and forming his own business. In 2002, Mr. Morgan formed Morgan & Associates, Inc. (doing business as Peroxygen Solutions) and has become an increasingly visible proponent of environmentally friendly peroxide chemical products, particularly within industrial and institutional markets.